Situation
McKinsey sought to strengthen its Growth, Marketing & Sales Practice by appointing expertise in key European markets, specifically:
Expert – Sales & Marketing Practice (Hamburg)
Senior Expert – Sales & Marketing Practice (Amsterdam)
Approach
Leveraging our extensive European network within professional services, we identified high-impact candidates with deep analytics expertise within sales and marketing.
Our search process emphasised:
Cultural Fit – Ensuring alignment with McKinsey’s organisational values and operational goals.
Leadership Acumen – Prioritising candidates with proven leadership capabilities.
Strategic Insight – Identifying individuals with a track record of delivering impressive measurable commercial impact for clients.
Result
Both assignments were successfully completed, leading to:
Enhanced Client Delivery – Strengthening McKinsey’s leadership in sales and marketing consulting by bringing in deep expertise which contributed to:
Developing and implementing innovative go-to-market strategies for key clients.
Enhancing pricing and revenue optimisation methodologies.
Driving digital transformation initiatives within sales and marketing functions.
Supporting global and regional clients with strategic growth planning.
Leading strategic discussions and solution development across multiple industries.
Career Advancement – One of the appointed experts progressed to Partner and remains at McKinsey some 12 years later, underscoring the long-term success and impact of the placement.
Practice Growth & Thought Leadership – The hires played a pivotal role in expanding McKinsey’s European Growth, Marketing & Sales Practice, devising and publishing influential insights and shaping industry best practices.
Sustained Competitive Advantage –
By securing leaders with deep functional expertise and client impact, McKinsey reinforced its position as a market leader in sales and marketing management consulting across Europe.
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